Change Campaigns

Wendy Matthews is the US Director of Veganuary and has overseen the nonprofit’s campaign since its launch in the US in January 2020. She has been actively involved in the vegan/animal-protection movement for over a decade, previously having worked with Farm Sanctuary as Senior Manager of Engagement and Social Impact. Wendy is passionate about creating resources that help people live in alignment with their values and supporting businesses in shifting towards plant-based to meet the rise in consumer consciousness.